2 FREE Chapters – How to Create and Sell Web Sites Online

2 FREE Chapters on “How to Create a Web site and sell it Online for Profit:  Easy Web site Flipping Formula”

by Kate Henshaw

Chapter 4

How to Create a Website

Here is the fun part.  In this chapter, we would be discussing how to create a Web site using all the information we have gathered from our Niche, and keyword research.  Creating a Web site requires proper planning.  You want the search engines to be able to crawl and index your Web site as soon as possible.  At the end of this chapter, you should be able to upload your Web site editor and successfully create your Web site frame.

Website Planning

To build a Web site, you need to plan it.  It’s like erecting a building on an empty space; it needs proper planning by the architect.  In this case, you are the architect, the builder, and the publisher.  Once you’ve gotten a domain name and decided on your URL, you can start planning your site. You need to decide the type of site you want to create.  Most websites are news, information, product, or reference sites.

As such they each have a slightly different focus.  For the purpose of this book that you are reading now, we will focus on informational sites.  This means that whatever you do on the design of your Web site, you have to consider the form of the information.  The first and most important are the architecture of your Web site, which includes: Navigation – The navigation affects the information architecture of your site.

Content – Content is the actual pages you’ll be building or developing.  If you can recognize page types, you’ll be able to recognize what types of pages you need for your site.

Below is a checklist of what you need to build a Web site.

Step 1 – Hosting

Hosting is derived from the word “host” – This is the where you put your website and all the Web pages after you have developed it from your desktop.  If you don’t transfer your Web site files onto your host server, no one will ever be able to see it. So the first thing you’ll want to do is find a reliable Web hosting provider.

As I mentioned earlier, I recommend 1and1 If you have to choose only one provider.  Go here and register now.  Some people use Hostgator.  If you use Hostgator, I have also explained how to go about it.

There are several types of Web hosting options depending on your purpose of renting the space

  • Free Web hosts
  • Standard Web hosting
  • Dedicated, Virtual, and Shared Hosting
  • Colocation

Most people run towards the free Web hosts.  If you choose this option, you won’t get as much space as you might wish, you could also be required to run their ads on your site, or there may be bandwidth limits.  Make sure to read all the fine print before you put your website on a free Web host.

If you must host your Website for sale or for business, the freebie is never the way to go.  I recommend using paid hosting providers 1and1.com.  1and1 and Hostgator pages are shown below respectively.

You don’t need a domain name to put up a website if you don’t intend to sell the Web site.  You can put up a site on free hosting or even paid hosting plans without a domain name. A domain name provides extra branding for your site and makes it easier for people to remember the URL. But domain names cost money, typically between $8 and $35 a year.

Step 2 – Build or create your Web site

Building a website requires that you work on one page at a time. To build your site you should be familiar with the following terms and techniques, although not necessary but it will come in handy sometimes:

Design Basics – The elements of good design and how to use it on websites.

Learning HTML – HTML is the building block of a Web page. While it’s not absolutely required, you’ll do better if you learn HTML than if you don’t.

Learning CSS – CSS is the building block of how pages look. And learning CSS will make it easier for you to change your site’s look when you need to.

Web Page Editors – Finding the perfect editor for your needs will help you learn to design, HTML, and CSS.

You can choose between free and paid editors.  Free editors are mostly open source scripts like WordPress, Jumna, NVU and much more, while paid Web site editors are Dreamweaver™, Microsoft FrontPage™, Microsoft Expression Web™ and much more like that.  The blogging platform is an excellent way to host the content on your Web site when it comes to SEO and traffic.

It is one of the best known open source content management service software on the internet.  WordPress blogs are heavily favored by Google in their search algorithm.

Notice that I referred to Google because Google seems to hold the majority of the world search share.  You should worry about Bing as well, but not as much as Google.

If you are not used to installing WordPress on servers or locally through FTP tools, then you have nothing to worry about.  1and1.com and Hostgator both have the easy one click installation in their control panel.  For the sake of simplicity, I would recommend that you use a blogging platform like WordPress.  You can download the free software from WordPress.org.  Download WordPress script from WordPress.Org (The easiest way to create a Web site)

  1. Download FileZilla from http://filezilla-project.org/
  2. Configure FileZilla and ready your Web site for upload
  3. Unpack and upload WordPress script
  4. Log into your 1and1.com or Hostgator control panel if you use Hostgator.
  5. Point your domain to the folder you created using the FileZilla
  6. Open your browser and type in your domain name
  7. Fill out all the required information and log into your new Web site.
  8. Include contents, plugin, and themes and get your Web site ready for sale.

Put all the steps together to get your Web site

The diagram below shows how Hostgator cPanel and 1and1.com control panel looks like.  From Hostgator cPanel which is the most common hosting control panel; scroll down to ‘Fantastico’ and click it.  Click on ‘WordPress’ and the installation will begin.  Specify the domain, your blog name, and your login details.  That’s it!

After the installation, you will log into your control panel for the first time by pointing your browser to http://www.your-registered-domain.com/wp-login.php, insert your login details and proceed with your updates, if any.  There are three major things that needed to be done on your blog before it becomes ready to be worked upon.  You will upload a fancy theme, install the plug-in, and configure the Web site.

You can also follow the instructions from Word press main Web site if you still don’t understand how to install your Web site on the blog platform.  You can get the written tutorial here => http://codes.wordpress.org/Installing_WordPress


Install Plug-in and Themes to beautify your Web site

Reselling a Web site is as good as reselling a house.  You need to make it beautiful and attractive to the prospective clients to get the best price for the Web property without hassle.  I recommend Theme Spinner for this beautification.  Use the following Plug-ins.  They are:

  • All in One SEO Pack
  • Easy Privacy Policy
  • Google XML Sitemaps
  • RSS Includes Pages
  • WP-DB Manager and;
  • WordPress Mobile Pack

You can find and install them at => http://www.WordPress.Org

Go to Chapter 8 – Choosing your Payment Options

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